“Entertainment is about taking people away from the regular order of things when there is some chaos and pain and stress.” – Michael Jackson
2020 proved it right! We saw the downfall of every industry, including fashion, movies, etc. due to covid. While we were all locked inside our houses, away from our friends and families, music and entertainment platforms like Netflix & Amazon Prime became our best buddies! Since the early 2000s, the only year that saw a decrease in the value of the global entertainment & media market was 2020 but here comes the sun, it’s growing exponentially for the past two years. Music industry revenues surged by 18.5% in 2021, recording the highest level ever since the 1990s. The amazing part is that the whole world now vibes on the same tunes that go viral on Tik Tok and Instagram. There are a few more things that catered to a wider market during the lockdown period – virtual reality & the gaming industry! Of course, we needed a substitute for what we call socializing, be it virtual. There were virtual concerts, exclusive online movie releases, and virtual fashion shows. Brands did whatever they could to stay relevant and now it’s pretty much the trend. It could also become a lifestyle, thanks to metaverse!
The value of the global entertainment market is expected to grow up to 2.6 trillion US dollars by 2025, and what makes entertainment entertaining? Celebrities! Well, they are the ‘main characters’ of this whole entertainment world! Aren’t we all a bit obsessed with some celebrity? Um, guilty as charged! But there’s absolutely nothing wrong with that. Celebrities inspire us, motivate us, and kind of shape our lives. If you’re a 90s kid, we bet you’ve enacted your “favorite” scene from a movie or held a concert or maybe a fashion show for your parents. Come on, don’t even try to deny that. We know it already!
Talking about the gaming industry, did you know that gamers make up more than a third of the world’s total population? The industry alone is worth a whopping $3 billion and with metaverse coming to life, you can imagine how big it is gonna be! Brands and celebrities now have their own games because of course they need something to connect with the audience when the traditional approaches don’t work.
Coming to the numbers, the global music market was worth $26 billion in 2021 and it is expected to grow up to $31 billion by the end of 2022. If we look at the bigger picture, that is the entertainment industry as a whole, it is now worth $2.3 trillion and is expected to grow up to $2.6 trillion by 2025. Ah! Crazy numbers, aren’t they? Well, wouldn’t it be nice if you could own a little piece of this glamorous, ever-fascinating world? No, we’re not asking you to follow your favorite celebrity like a papa..paparazzi, we have a better idea!
Helon gives you the first ever opportunity to “own” a part of the celebrity you love! It is an idea which aims to fulfill the dreams of people. To enter the not-so-conventional world of Helon, click here.
Sources :
https://www.statista.com/statistics/237749/value-of-the-global-entertainment-and-media-market
https://www.emarketer.com/content/gamers-make-up-more-than-one-third-of-world-population
https://www.digitalmusicnews.com/2018/10/26/latest-live-music-revenue-31-billion-2022
