Life is a serious battle, and you have to use the tools you’re given – Pokemon Black And White
One of these “tools” given to us to basically survive in this hyper-realistic world is GAMING! When we say, it’s the ‘next big thing’, do not take us for granted. 2021 was actually the biggest year in gaming so far. Well yeah, what were we even supposed to do in the lockdown? The gaming world was taken by the storm when metaverse was introduced! We saw mergers and acquisitions, blockchain gaming and virtual reality taking the stage and these aren’t just fads – they’re here to stay. The gaming industry alone was worth a hefty $198.40 billion and as per the reports, the number is gonna be even higher in 2022. If you’re new to the gaming world or let us rephrase – if you’re new to the ‘2022 gaming world’, here are a few points you might want to look at.
1. Games, cryptocurrency and NFTs : Publishers are looking forward to legitimizing player to player trading after the great success of Axie Infinity. This simply means we can see a lot of crypto integration in games and publishers might use blockchain technology to make the transactions more secure between players. Moreover, a huge chunk of publishers around the world are working up on NFT strategies for their games in order to establish themselves in the digital world!
2. M&A (Mergers & Acquisitions) activities and metaverse investment will significantly increase : We all know that metaverse has a tremendous growth potential but right now it’s still young which means companies that want to strengthen their position in this world of virtual reality are looking to make great investments. Because it’s still in its early phase, it’s a wonderful opportunity for companies to get started with the help of Web3.0 experts because once metaverse enters the full-bloom phase, the starting costs are gonna be exorbitant!
3. Twitter embracing the power of celebrity-owned NFTs : NFT collections are becoming popular amongst celebrities and obviously they’re eager to show them on their social media platforms. With celebrities buying all these ‘luxury’ NFT collections, twitter exclusively gives the right to ‘blue tick’ subscribers to display their NFTs on the platform. Well, that makes sense because twitter is the go-to platform for many crypto and NFT enthusiasts. You know it’s a great opportunity for twitter to monetize this to make it available to a wider audience!
4. Fashion brands aren’t missing this opportunity : Fashion is the most appealing form of self expression, whether it be in the real world or in the virtual world! Luxury fashion brands like Balenciaga are best positioned to capitalize on the trends as metaverse continues to grow. Balenciaga teamed up with Fortnite to launch digital skins alongside a physical clothing line. It is a great way for brands to monetize a wider audience while maintaining their exclusivity at the same time. Moreover, Nike acquired NFT-maker RTFKT to produce digital sneakers and Adidas partnered with the famous Bored Ape Yacht Club to create their own custom NFT wearing Adidas ensemble! In fact, the fashion industry collectively entered the gaming world earlier in 2020 with the game ‘Animal Planet’.
Metaverse very much resonates with the idea of gaming and this is why it has a lot of potential growth. Gaming was there when the metaverse wasn’t and well, 2020 just made things better for the gaming world. We wonder what the future is gonna look like but we believe it does look a bit like Helon – Unconventional, artistic and digital, of course.
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